1993 edition of cases in strategic management

Strategic Management is a relatively young discipline, which has borrowed from, built upon, and contributed to such business fields as economics, management, marketing, and finance, among others. In recent years, however, exciting development in such diverse fields as psychology, sociology, and anth...

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Bibliographic Details
Main Authors: Wright, Peter L (Author), Parnell, John A. 1964- John Alan (Author)
Other Authors: Kroll, Mark J
Format: Book
Language:English
Published: Boston Allyn and Bacon 1993
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Summary:Strategic Management is a relatively young discipline, which has borrowed from, built upon, and contributed to such business fields as economics, management, marketing, and finance, among others. In recent years, however, exciting development in such diverse fields as psychology, sociology, and anthropology have also broadened and enriched the knowledge base of strategic management. Students will gain new insights from these cutting-edge, integrative development
Physical Description:xi, 387 pages illustrations 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0205154093
9780205154098