International business communication

International business communication

Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international...

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Bibliographic Details
Main Author: Victor, David A. 1956- (Author)
Format: Book
Language:English
Published: New York, NY HarperCollins 1992
©1992
Subjects:
International business enterprises > Communication systems
International business enterprises > Social aspects
Intercultural communication
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Victor, David A.  |d 1956-  |e author 
245 1 1 |a International business communication  |c David A. Victor 
264 # 1 |a New York, NY  |b HarperCollins  |c 1992 
264 # 1 |c ©1992 
300 # # |a xvii, 280 pages  |b illustrations ,maps  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rda carrier 
504 # # |a Includes bibliographical references (p. 247-264) and index. 
520 # # |a Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international business. Using a system known as the LESCANT model, the book encourages the assessment of needs in any international business interaction by isolating and evaluating those aspects of culture most likely to affect communication. 
650 # 0 |a International business enterprises  |x Communication systems 
650 # 0 |a International business enterprises  |x Social aspects 
650 # 0 |a Intercultural communication 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=070452 
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