International business communication
Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
HarperCollins
1992
©1992 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international business. Using a system known as the LESCANT model, the book encourages the assessment of needs in any international business interaction by isolating and evaluating those aspects of culture most likely to affect communication. |
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| Physical Description: | xvii, 280 pages illustrations ,maps 24 cm |
| Bibliography: | Includes bibliographical references (p. 247-264) and index. |
| ISBN: | 0673460916 9780673460912 |
The challenge of international business 
The cultural dimension of international business