Marketing

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Bibliographic Details
Main Authors: Evans, Joel R (Author), Berman, Barry (Author)
Format: Book
Language:English
Published: New York Macmillan 1992
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvii, 737, 95 pages illustrations (some colour) 26 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0023342501