Retail management a strategic approach

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation an...

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Bibliographic Details
Main Authors: Berman, Barry (Author), Evans, Joel R (Author)
Format: Unknown
Published: New York Macmillan Publ. Co. 1992
©1992
Edition:Fifth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0023086572  |q hardcover 
020 # # |a 9780023086571  |q hardcover 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5429  |b .B45 1992 
100 1 # |a Berman, Barry  |e author 
245 1 1 |a Retail management  |b a strategic approach  |c Barry Berman, Joel R. Evans 
246 1 # |a Instructor's resource manual with transparency masters retail management: a strategic approach 
250 # # |a Fifth Edition 
264 # 1 |a New York  |b Macmillan Publ. Co.  |c 1992 
264 # 1 |c ©1992 
300 # # |a xxiv, 695 pages  |b some color illustrations  |c 26 cm 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Accompanied by "Instructor's resource manual with transparency masters retail management: a strategic approach" 
504 # # |a Includes bibliographical references and indexes. 
520 # # |a This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors. 
650 # 0 |a Retail trade  |x Management 
700 1 # |a Evans, Joel R  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=070201 
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