Retail management a strategic approach
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation an...
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Main Authors: | , |
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Format: | Unknown |
Published: |
New York
Macmillan Publ. Co.
1992
©1992 |
Edition: | Fifth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-070201 | ||
005 | 202261395643 | ||
020 | # | # | |a 0023086572 |q hardcover |
020 | # | # | |a 9780023086571 |q hardcover |
040 | # | # | |a UiTM |b eng |c UiTM |e rda |
090 | 0 | 0 | |a HF5429 |b .B45 1992 |
100 | 1 | # | |a Berman, Barry |e author |
245 | 1 | 1 | |a Retail management |b a strategic approach |c Barry Berman, Joel R. Evans |
246 | 1 | # | |a Instructor's resource manual with transparency masters retail management: a strategic approach |
250 | # | # | |a Fifth Edition |
264 | # | 1 | |a New York |b Macmillan Publ. Co. |c 1992 |
264 | # | 1 | |c ©1992 |
300 | # | # | |a xxiv, 695 pages |b some color illustrations |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Accompanied by "Instructor's resource manual with transparency masters retail management: a strategic approach" |
504 | # | # | |a Includes bibliographical references and indexes. |
520 | # | # | |a This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors. |
650 | # | 0 | |a Retail trade |x Management |
700 | 1 | # | |a Evans, Joel R |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=070201 |
964 | # | # | |c BOK |d 01 |
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