The future of services management
The management of services has seen unprecedented development in recent years. The rapid increase in the proportion of the working population employed in service organisations, together with both the spread of quality management techniques and global colonisation by US service firms, have resulted i...
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| Format: | Book |
| Published: |
London
Kogan Page
1994
©1994 |
| Series: | The cranfield management research series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The management of services has seen unprecedented development in recent years. The rapid increase in the proportion of the working population employed in service organisations, together with both the spread of quality management techniques and global colonisation by US service firms, have resulted in a dramatic reassessment of the specific management needs of the service sector. The Future of Services Management clearly addresses these needs. |
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| Physical Description: | 245 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749410647 9780749410643 |
MANAGING SERVICES MARKETING : TEXT AND READINGS