Marketing communications

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Bibliographic Details
Main Author: Coulson-Thomas, Colin
Corporate Author: Institute of Marketing
Format: Book
Published: London Butterworth-Heinemann 1983,[1992 printing]
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0750604182 
090 # # |a HF5415.123  |b .C68 1992 
100 # # |a Coulson-Thomas, Colin 
245 # # |a Marketing communications  |c Colin J. Coulson-Thomas 
260 # # |a London  |b Butterworth-Heinemann  |c 1983,[1992 printing] 
300 # # |a xii, 339 p.  |b ill.  |c 24 cm 
500 # # |a Published on behalf of the Institute of Marketing. 
504 # # |a Bibliography: p. 335. 
650 # 0 |a Communication in marketing 
710 # # |a Institute of Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=068328 
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