Marketing communications
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Published: |
London
Butterworth-Heinemann
1983,[1992 printing]
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Published on behalf of the Institute of Marketing. |
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| Physical Description: | xii, 339 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 335. |
| ISBN: | 0750604182 |
Marketing Communications