The New Marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hants, England
Gower
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 297 pages illustrations 23 cm |
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| Bibliography: | Includes references and index |
| ISBN: | 0566026775 (hardback) 9780566026775 (hardback) |
New and improved the story of mass marketing in America 
Marketing is everybody's business