The advertising and promotion challenge vaguely right or precisely wrong?
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Oxford University Press
1986
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| Series: | Wharton executive library
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and promotion management
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Advertising and Promotion An Integrated Marketing Communications Perspective
