The advertising and promotion challenge vaguely right or precisely wrong?

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Bibliographic Details
Main Author:	Lodish, Leonard M (Author)
Format:	Book
Published:	New York Oxford University Press 1986
Series:	Wharton executive library
Subjects:	Sales promotion Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a The advertising and promotion challenge \|b vaguely right or precisely wrong? \|c Leonard M. Lodish
264	#	1	\|a New York \|b Oxford University Press \|c 1986
300	#	#	\|a xiii, 188 pages \|b illustrations \|c 22 cm
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490	1	#	\|a Wharton executive library
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Sales promotion
650	#	0	\|a Advertising
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