The advertising and promotion challenge vaguely right or precisely wrong?
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Oxford University Press
1986
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| Series: | Wharton executive library
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 188 pages illustrations 22 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0195037022 |
Advertising and promotion management