Sales Promotion Essentials
Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Sales promotion has become a biq,biq business in the United States,in 1980 for example,U.S marketers invested about $49 billion in sales promotion,up 15 percent from the previous year,These fiqures now put sales promotion investments well ahead of media expenditures by marketers. |
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| Physical Description: | xviii, 487 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0872510727 |
Sales promotion essentials