Marketing channels a management view

A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes

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Bibliographic Details
Main Author:	Rosenbloom, Bert (Author)
Format:	Book
Published:	Chicago Dryden Press 1991 ©1991
Edition:	Fourth Edition
Series:	The Dryden Press series in marketing
Subjects:	Marketing channels Marketing channels > Management
Online Access:	Click Here to View Status and Holdings.
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