Marketing channels a management view
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
1991
©1991 |
| Edition: | Fourth Edition |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing Channels A Management View
