Marketing channels a management view
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
1991
©1991 |
| Edition: | Fourth Edition |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0030327628 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | # | # | |a HF5415.129 |b .R67 1991 |
| 100 | # | # | |a Rosenbloom, Bert |e author |
| 245 | # | # | |a Marketing channels |b a management view |c Bert Rosenbloom |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Chicago |b Dryden Press |c 1991 |
| 264 | # | 1 | |c ©1991 |
| 300 | # | # | |a xxii, 707 pages |b maps, illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | # | # | |a The Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 520 | # | # | |a A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes |
| 650 | # | 0 | |a Marketing channels |
| 650 | # | 0 | |a Marketing channels |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=067604 |
| 964 | # | # | |c BOK |d 01 |
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Marketing Channels A Management View