Marketing channels a management view
A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago
Dryden Press
1991
©1991 |
| Edition: | Fourth Edition |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes |
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| Physical Description: | xxii, 707 pages maps, illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030327628 |
Marketing Channels A Management View