Promotion management and marketing communications
Promotion Management and Marketing Communications is intended for use in undergraduate or graduate courses that are variously titled promotion management, promotion strategy, or marketing communications. The text integrates marketing-communications theory, concepts, and research with in-depth treatm...
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| Format: | Book |
| Published: |
Chicago
Dryden Press
1990
©1990 |
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Promotion management & marketing communications
