Promotion management and marketing communications
Promotion Management and Marketing Communications is intended for use in undergraduate or graduate courses that are variously titled promotion management, promotion strategy, or marketing communications. The text integrates marketing-communications theory, concepts, and research with in-depth treatm...
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
1990
©1990 |
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-067594 | ||
| 005 | 2022116114827 | ||
| 020 | # | # | |a 0030266432 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | # | # | |a HF5415.123 |b .S54 1990 |
| 100 | # | # | |a Shimp, Terence A |e author |
| 245 | # | # | |a Promotion management and marketing communications |c Terence A. Shimp |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Chicago |b Dryden Press |c 1990 |
| 264 | # | 1 | |c ©1990 |
| 300 | # | # | |a xxi, 673 pages, [8] p. of plates |b some color illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 520 | # | # | |a Promotion Management and Marketing Communications is intended for use in undergraduate or graduate courses that are variously titled promotion management, promotion strategy, or marketing communications. The text integrates marketing-communications theory, concepts, and research with in-depth treatment of all elements of the promotion mix-advertising, sales promotions, personal selling, public relations, and point-of-purchase communications. |
| 650 | # | 0 | |a Sales promotion |
| 650 | # | 0 | |a Direct marketing |
| 650 | # | 0 | |a Communication in marketing |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=067594 |
| 964 | # | # | |c BOK |d 01 |
Promotion management & marketing communications