Retail management
This integrative view of retail management blends strategic market-planning issues with tactical market programming issues. Emphasising the impact of consumer, competitive, and technological environments on retail institutions, the text presents concepts and techniques in an easy-to-understand, intu...
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| Format: | Book |
| Published: |
Chicago
Dryden Press
1990
©1990 |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail management