PEMIKIRAN AHLI STRATEGI Seni Perniagaan Jepun

The mindset of a Strategist full of innovative challenges to this conventional business acumen will change the way you do business. In a painstaking quest for strategic planning in the business world, Kenichi Ohmae transcends the boundaries of the formula to break through into the minds of creative...

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Bibliographic Details
Main Author: Ohmae, Kenichi 1943- (Author)
Other Authors: Siti Maimon Kamso Wan Rafaei (Translator), Mohd. Fadzil Akram (Translator)
Format: Book
Language:Malay
Published: Kuala Lumpur Dewan Bahasa dan Pustaka 1991
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Summary:The mindset of a Strategist full of innovative challenges to this conventional business acumen will change the way you do business. In a painstaking quest for strategic planning in the business world, Kenichi Ohmae transcends the boundaries of the formula to break through into the minds of creative corporate members. It is the wish of Dr. Ohmae is supported by facts and figures from corporate companies such as Sony, Nissan, Honda and Yamaha that in the context of current market strategy, thinking is the real key to success. He shows how creative planners work to divide the market, consider the strengths and weaknesses of competitors, question existing assumptions about the industry, find the real needs and wants of customers, and finally, implement strategies that bring success in the market.
Item Description:Judul asal: "The Mind of the Strategist" Termasuk indeks
Physical Description:xxv, 260 pages illustrations 21 cm
ISBN:983621853X