International Marketing Management
The united States plays a leading role in world trade. in recent years, however, the international business environment has been marked by far reaching changes that have challenged U.S. business. In the context of these changes, international marketing as a discipline of study achieves greater sign...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, California
Wadsworth Publishing Company
1993
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The united States plays a leading role in world trade. in recent years, however, the international business environment has been marked by far reaching changes that have challenged U.S. business. In the context of these changes, international marketing as a discipline of study achieves greater significance than ever before. |
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| Item Description: | Includes index |
| Physical Description: | xvi, 912 pages illustrations 24 cm |
| ISBN: | 0534932886 |
International marketing management