Services marketing
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong...
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
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| Edition: | Second Edition |
| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-066733 | ||
| 005 | 2019825151539 | ||
| 008 | 190925t1991 NJUag###011 ##eng#D | ||
| 020 | # | # | |a 0138070660 |q paperback |
| 020 | # | # | |a 9780138070663 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.122 |b .L68 1991 |
| 100 | 1 | # | |a Lovelock, Christopher H |e author |
| 245 | 1 | 1 | |a Services marketing |c Christopher H. Lovelock |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1991 |
| 264 | # | 4 | |c ©1991 |
| 300 | # | # | |a xvi, 526 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Prentice-Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references (page 517-518) and index. |
| 520 | # | # | |a For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066733 |
| 964 | # | # | |c BOK |d 01 |
Services marketing