Services marketing
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
|
| Edition: | Second Edition |
| Series: | The Prentice-Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus |
|---|---|
| Physical Description: | xvi, 526 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (page 517-518) and index. |
| ISBN: | 0138070660 9780138070663 |
Services marketing