MARKETING MANAGEMENT STRATEGIES AND PROGRAMS

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Bibliographic Details
Main Authors:	Guiltinan, Joseph P. (Author), Paul, Gordon W. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 1991
Edition:	FOURTH EDITION
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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