MARKETING MANAGEMENT STRATEGIES AND PROGRAMS
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1991
|
| Edition: | FOURTH EDITION |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-066721 | ||
| 005 | 202402415361 | ||
| 008 | 240124t19911982NYU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0070489424 (hardback) |
| 020 | # | # | |a 9780070489424 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .G84 1991 |
| 100 | 1 | # | |a Guiltinan, Joseph P. |e author |
| 245 | 1 | 1 | |a MARKETING MANAGEMENT |b STRATEGIES AND PROGRAMS |c Joseph P. Guiltinan, Gordon W. Paul |
| 250 | # | # | |a FOURTH EDITION |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 1991 |
| 264 | # | 4 | |c ©1991 |
| 300 | # | # | |a xvii, 449 pages |b colour illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Paul, Gordon W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066721 |
| 964 | # | # | |c BOK |d 01 |
Marketing management strategies and programs