MARKETING MANAGEMENT STRATEGIES AND PROGRAMS

MARKETING MANAGEMENT STRATEGIES AND PROGRAMS

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Bibliographic Details
Main Authors: Guiltinan, Joseph P. (Author), Paul, Gordon W. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 1991
Edition:FOURTH EDITION
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvii, 449 pages colour illustrations 25 cm
ISBN:0070489424 (hardback)
9780070489424 (hardback)

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