The marketing challenge of 1992

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Bibliographic Details
Main Author:	Quelch, John A
Other Authors:	Buzzell, Robert D. (Robert Dowd1933-, Salama, Eric
Format:	Unknown
Published:	Reading, Mass. Addison-Wesley Pub. Co. 1990
Subjects:	Marketing > Case studies > European Economic Community countries Corporations, Foreign > European Economic Community countries Europe > Economic integration
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0201515628
090	0	0	\|a HF5415.12.E82 \|b Q45 1990
100	1	#	\|a Quelch, John A
245	1	1	\|a The marketing challenge of 1992 \|c John A. Quelch, Robert D. Buzzell, Eric Salama
260	#	#	\|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c 1990
300	#	#	\|a ix, 390 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Case studies \|z European Economic Community countries
650	#	0	\|a Corporations, Foreign \|z European Economic Community countries
651	#	1	\|a Europe \|x Economic integration
700	1	#	\|a Buzzell, Robert D. \|q (Robert Dowd1933-
700	#	#	\|a Salama, Eric
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066687
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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