The marketing challenge of 1992

The marketing challenge of 1992

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Bibliographic Details
Main Author: Quelch, John A
Other Authors: Buzzell, Robert D. (Robert Dowd1933-, Salama, Eric
Format: Unknown
Published: Reading, Mass. Addison-Wesley Pub. Co. 1990
Subjects:
Marketing > Case studies > European Economic Community countries
Corporations, Foreign > European Economic Community countries
Europe > Economic integration
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 390 p. ill. 24 cm
Bibliography:Includes bibliographical references.
ISBN:0201515628

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