Retailing

To keep pace with the dynamic retail marketplace, Retailing, 6th edition has been revised and updated with respect to new retailing formats, emerging retail trends, current retail practices, and innovative retail strategies. The revision examines the most contemporary issues, explores many of the mo...

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Bibliographic Details
Main Author: Lewison, Dale M (Author)
Format: Unknown
Published: New York Toronto Collier Macmillan Canada Macmillan Pub. Co. Maxwell Macmillan International Pub. Group 1991
©1991
Edition:Fourth Edition
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Online Access:Click Here to View Status and Holdings.
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Summary:To keep pace with the dynamic retail marketplace, Retailing, 6th edition has been revised and updated with respect to new retailing formats, emerging retail trends, current retail practices, and innovative retail strategies. The revision examines the most contemporary issues, explores many of the more challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.
Physical Description:xx, 819 pages some color illustrations 27cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0023705213