Cracking The0 Japanese Market Strategies for Success in The New Global Economy

• Main Authors: Morgan, James C. (Author), Morgan, J. Jeffrey (Author)
• Format: Book
• Language: English
• Published: New York The Free Press 1991; 1991
• Subjects: Corporate culture > Japan; Corporations, American > Japan; Competition > Japan; Competition > United States; Marketing > Japan; Industrial management > Japan; Japan > Economic conditions > 1989-; Japan > Economic policy > 1989-
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 295 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (page 287-288) and index.
• ISBN: 0029216915; 9780029216910

Despite the fact that Japan has eliminated or significantly reduced import teriffs, there is still an impression that the Japanese market is closed to western companies. Regulation still exists, but ignorance of the Japanese market is a factor in holding back western companies from pursuing business goals in Japan. The authors are members of Applied Materials Inc, an American supplier of advanced processing equipment to the semiconductor industry that has succeeded in breaking into the Japanese market. This book describes their achievement, and provides advice on doing business in Japan.