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Taking a global perspective, this book covers the most current trends and research in International Management. Packed with tables, charts, real company examples, and vignettes, it addresses the actual behaviors and functions required for successful cross-cultural management at the strategic and int...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1986
©1986 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Taking a global perspective, this book covers the most current trends and research in International Management. Packed with tables, charts, real company examples, and vignettes, it addresses the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level. Discusses issues such as the European Economic Union, NAFTA, and the Asian currency crisis. Examines cross-border alliances and strategic implementation. Profiles real companies such as Daimler-Chrysler in chapter openers. Provides end-of-chapter case studies on issues and corporations such as Nike and Reebok. Offers a Web site that features additional exercises and resources. For anyone interested in learning more about international management in today's increasingly global economy. |
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| Item Description: | Includes index |
| Physical Description: | x, 211 pages 24 cm |
| ISBN: | 0201115360 9780201115369 |
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