Infopromotion publicity and marketing ideas for the information profession
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Aldershot, Hants, England Brookfield, Vt., USA
Gower
1990
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-065993 | ||
| 005 | 202041122594 | ||
| 020 | # | # | |a 0566055775 |
| 090 | 0 | 0 | |a Z716.3 |b .H27 1990 |
| 100 | 1 | # | |a Hamilton, Feona |
| 245 | 1 | 1 | |a Infopromotion |b publicity and marketing ideas for the information profession |c Feona Hamilton |
| 260 | # | # | |a Aldershot, Hants, England |a Brookfield, Vt., USA |b Gower |c 1990 |
| 300 | # | # | |a xi, 281 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references (p. 272-273) and index. |
| 526 | 0 | # | |5 This book provides a clear strategy for the improvement of communication between the library and its users through the use of graphics and a corporate identity. It shows how the development of such an approach can produce benefits for the library while at the same time allowing the flexibility and individuality of the constituent parts of the system often needed. Areas covered include the creation of an overall plan for the library's communication programme, guiding buildings and collections, explaining and promoting services, stationery design, publishing for sale, and how graphics can be used effectively throughout the library service. |
| 650 | # | 0 | |a Libraries |x Marketing |
| 650 | # | 0 | |a Advertising |x Information services |
| 650 | # | 0 | |a Information services |x Marketing |
| 650 | # | 0 | |a Public relations |x Libraries |
| 650 | # | 0 | |a Advertising |x Libraries |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065993 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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The marketing of library and information services 
Marketing/planning library and information services