Winning at new products
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Winning at new products accelerating the process from idea to launch
INNOVATION AND NEW PRODUCT PLANNING
