Winning at new products

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Bibliographic Details
Main Author:	Cooper, Robert Gravlin 1943- (Author)
Format:	Book Chapter
Language:	English
Published:	Reading, Mass. Addison-Wesley Pub. Co. 1988
Subjects:	New products
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Cooper, Robert Gravlin \|c 1943- \|e author
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264	#	1	\|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c 1988
300	#	#	\|a 269 pages \|b illustration \|c 24 cm
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500	#	#	\|a Includes index
650	#	0	\|a New products
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