Using research in public relations applications to program management

Using research in public relations applications to program management

A reader-friendly guide to research methods used in public relations.

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Bibliographic Details
Main Author: Broom, Glen M (Author)
Other Authors: Dozier, David M
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1990
©1990
Subjects:
Market surveys > Methodology > Research
Public relations > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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