Using research in public relations applications to program management

A reader-friendly guide to research methods used in public relations.

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Bibliographic Details
Main Author:	Broom, Glen M (Author)
Other Authors:	Dozier, David M
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1990 ©1990
Subjects:	Market surveys > Methodology > Research Public relations > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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MARC


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041	0	#	\|a eng
090	0	0	\|a HD59 \|b .B758 1990
100	1	#	\|a Broom, Glen M \|e author
245	1	0	\|a Using research in public relations \|b applications to program management \|c Glen M. Broom, David M. Dozier
264	#	1	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1990
264	#	1	\|c ©1990
300	#	#	\|a xviii, 414 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdcarrier
504	#	#	\|a Includes bibliographical references and index
520	#	#	\|a A reader-friendly guide to research methods used in public relations.
650	#	0	\|a Market surveys \|x Methodology \|x Research
650	#	0	\|a Public relations \|x Research \|x Methodology
700	1	#	\|a Dozier, David M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065526
964	#	#	\|c BOK \|d 01