Using research in public relations applications to program management
A reader-friendly guide to research methods used in public relations.
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1990
©1990 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-065526 | ||
005 | 202132110028 | ||
008 | XXU ag# |#001 ##eng#D | ||
020 | # | # | |a 9780139391668 |q hardback |
020 | # | # | |a 0139391665 |q hardback |
040 | # | # | |a DLC |b eng |c DLC |d ITMB |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD59 |b .B758 1990 |
100 | 1 | # | |a Broom, Glen M |e author |
245 | 1 | 0 | |a Using research in public relations |b applications to program management |c Glen M. Broom, David M. Dozier |
264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1990 |
264 | # | 1 | |c ©1990 |
300 | # | # | |a xviii, 414 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdcarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a A reader-friendly guide to research methods used in public relations. |
650 | # | 0 | |a Market surveys |x Methodology |x Research |
650 | # | 0 | |a Public relations |x Research |x Methodology |
700 | 1 | # | |a Dozier, David M |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065526 |
964 | # | # | |c BOK |d 01 |
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