Using research in public relations applications to program management

A reader-friendly guide to research methods used in public relations.

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Bibliographic Details
Main Author: Broom, Glen M (Author)
Other Authors: Dozier, David M
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1990
©1990
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9780139391668  |q hardback 
020 # # |a 0139391665  |q hardback 
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090 0 0 |a HD59  |b .B758 1990 
100 1 # |a Broom, Glen M  |e author 
245 1 0 |a Using research in public relations  |b applications to program management  |c Glen M. Broom, David M. Dozier 
264 # 1 |a Englewood Cliffs, N.J.  |b Prentice-Hall  |c 1990 
264 # 1 |c ©1990 
300 # # |a xviii, 414 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdcarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a A reader-friendly guide to research methods used in public relations. 
650 # 0 |a Market surveys  |x Methodology  |x Research 
650 # 0 |a Public relations  |x Research  |x Methodology 
700 1 # |a Dozier, David M 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065526 
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