Using research in public relations applications to program management

• Main Author: Broom, Glen M (Author)
• Other Authors: Dozier, David M
• Format: Book
• Language: English
• Published: Englewood Cliffs, N.J. Prentice-Hall 1990; ©1990
• Subjects: Market surveys > Methodology > Research; Public relations > Research > Methodology
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 414 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780139391668; 0139391665

A reader-friendly guide to research methods used in public relations.