Basic marketing a managerial approach

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Bibliographic Details
Main Authors:	McCarthy, E. Jerome (Author), Brogowicz, Andrew A (Author)
Format:	Book
Language:	English Malay
Published:	Homewood, Ill. R.D. Irwin 1981 ©1981
Edition:	seventh edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	#	#	\|a McCarthy, E. Jerome \|e author
245	#	#	\|a Basic marketing \|b a managerial approach \|c E. Jerome McCarthy, with assistance of Andrew A. Brogowicz
250	#	#	\|a seventh edition
264	#	1	\|a Homewood, Ill. \|b R.D. Irwin \|c 1981
264	#	1	\|c ©1981
300	#	#	\|a xix, 762 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
700	#	#	\|a Brogowicz, Andrew A \|e author
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