FUNDAMENTALS OF MARKETING
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1987
|
| Edition: | EIGHTH EDITION |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | # | # | |a HF5415 |b .S745 1987 |
| 100 | # | # | |a Stanton, William J. |e author |
| 245 | # | # | |a FUNDAMENTALS OF MARKETING |c William J. Stanton and Charles Futrell |
| 250 | # | # | |a EIGHTH EDITION |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 1987 |
| 264 | # | 4 | |c ©1987 |
| 300 | # | # | |a xx, 666 pages |b illustrations (some colour) |c 25 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | # | # | |a McGraw-Hill series in marketing |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |
| 700 | # | # | |a Futrell, Charles |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065236 |
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FUNDAMENTALS OF MARKETING 
Fundamentals of marketing