FUNDAMENTALS OF MARKETING
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1987
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| Edition: | EIGHTH EDITION |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xx, 666 pages illustrations (some colour) 25 cm |
| ISBN: | 0070609438 (hardback) |
FUNDAMENTALS OF MARKETING 
Fundamentals of marketing