Global marketing management a strategic perspective
Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
1993
©1993 |
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-063968 | ||
| 005 | 202273015022 | ||
| 020 | # | # | |a 0205141374 |q hardcover |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | # | # | |a HF1416 |b .T66 1993 |
| 100 | # | # | |a Toyne, Brian |e author |
| 245 | # | # | |a Global marketing management |b a strategic perspective |c Brian Toyne, Peter G.P. Walters |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a Boston |b Allyn and Bacon |c 1993 |
| 264 | # | 1 | |c ©1993 |
| 300 | # | # | |a xxvi, 734 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies. |
| 650 | # | 0 | |a International business enterprises |x Management |
| 650 | # | 0 | |a Export marketing |x Management |
| 700 | # | # | |a Walters, Peter George Pakenham |c 1946- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063968 |
| 964 | # | # | |c BOK |d 01 |
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GLOBAL MARKETING PERSPECTIVES AND CASES