Practical marketing research an integrated global perspective

Practical marketing research an integrated global perspective

A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.

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Bibliographic Details
Main Authors: Holbert, Neil Bruce (Author), Speece, Mark W (Author)
Format: Book
Published: New York Prentice Hall 1993
©1993
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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