Practical marketing research an integrated global perspective
A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
Prentice Hall
1993
©1993 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0131459546 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | # | # | |a HF5415.2 |b .H65 1993 |
| 100 | # | # | |a Holbert, Neil Bruce |e author |
| 245 | # | # | |a Practical marketing research |b an integrated global perspective |c Neil Bruce Holbert, Mark W. Speece |
| 264 | # | 1 | |a New York |b Prentice Hall |c 1993 |
| 264 | # | 1 | |c ©1993 |
| 300 | # | # | |a x, 302 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers. |
| 650 | # | 0 | |a Marketing research |
| 700 | # | # | |a Speece, Mark W |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063964 |
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Practical marketing research