Practical marketing research an integrated global perspective
A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.
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| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
Prentice Hall
1993
©1993 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers. |
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| Physical Description: | x, 302 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131459546 |
Practical marketing research