The essence of services marketing

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Bibliographic Details
Main Author:	Payne, Adrian
Format:	Book
Published:	New York Prentice Hall 1993
Series:	The Essence of management series
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	#	#	\|a HD9980.5 \|b .P34 1993
100	#	#	\|a Payne, Adrian
245	#	#	\|a The essence of services marketing \|c Adrian Payne
260	#	#	\|a New York \|b Prentice Hall \|c 1993
300	#	#	\|a x, 253 p. \|b ill. \|c 23 cm
490	#	#	\|a The Essence of management series
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063959
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