Advertising principles and practice

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Bibliographic Details
Main Author:	Wells, William 1926-
Other Authors:	Burnett, John 1944-, Moriarty, Sandra E. (Sandra Ernst
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice Hall 1992
Edition:	2nd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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090	#	#	\|a HF5823 \|b .W455 1992
100	#	#	\|a Wells, William \|d 1926-
245	#	#	\|a Advertising \|b principles and practice \|c William Wells, John Burnett, Sandra Moriarty
250	#	#	\|a 2nd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1992
300	#	#	\|a 1 v. (various pagings) \|b ill. (some col.) \|c 28 cm
336	#	#	\|a txt \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
700	#	#	\|a Burnett, John \|d 1944-
700	#	#	\|a Moriarty, Sandra E. \|q (Sandra Ernst
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063811
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam