Achieve total quality

Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. USing as examples UK and over...

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Bibliographic Details
Main Author: Hutchins, David C (Author)
Format: Book
Language:English
Published: Cambridge Director Books 1992
©1992
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Summary:Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. USing as examples UK and overseas companies in the manufactuing and service sector, he examines ways in which directors and senior managers can develop a quality-driven strategic plan and ensure that it is put into practice throughout the company.
Item Description:Includes index
Physical Description:ix, 197 pages illustrations 23 cm
ISBN:1870555384
9781870555388