Achieve total quality
Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. USing as examples UK and over...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Cambridge
Director Books
1992
©1992 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. USing as examples UK and overseas companies in the manufactuing and service sector, he examines ways in which directors and senior managers can develop a quality-driven strategic plan and ensure that it is put into practice throughout the company. |
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Item Description: | Includes index |
Physical Description: | ix, 197 pages illustrations 23 cm |
ISBN: | 1870555384 9781870555388 |