Implementable marketing research
System, Science and Management is a series of management science books grounded in an interdisciplinary, system-based approach. It is aimed at all managers in continuing management education and in practice, and touches on all aspects of business management
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New York
Prentice Hall
1991
©1991 |
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing research an integrated approach 
Marketing research an aid to decision making