Implementable marketing research

Implementable marketing research

System, Science and Management is a series of management science books grounded in an interdisciplinary, system-based approach. It is aimed at all managers in continuing management education and in practice, and touches on all aspects of business management

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Bibliographic Details
Main Author: Mercer, Alan (Author)
Format: Book
Published: New York Prentice Hall 1991
©1991
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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100 # # |a Mercer, Alan  |e author 
245 # # |a Implementable marketing research  |c Alan Mercer 
264 # 1 |a New York  |b Prentice Hall  |c 1991 
264 # 1 |c ©1991 
300 # # |a 165 pages  |b illustrations  |c 23 cm 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Includes bibliographical references (page 157-162) and index. 
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650 # 0 |a Marketing research 
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