Implementable marketing research
System, Science and Management is a series of management science books grounded in an interdisciplinary, system-based approach. It is aimed at all managers in continuing management education and in practice, and touches on all aspects of business management
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| Format: | Book |
| Published: |
New York
Prentice Hall
1991
©1991 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | System, Science and Management is a series of management science books grounded in an interdisciplinary, system-based approach. It is aimed at all managers in continuing management education and in practice, and touches on all aspects of business management |
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| Item Description: | Includes bibliographical references (page 157-162) and index. |
| Physical Description: | 165 pages illustrations 23 cm |
| ISBN: | 0134575326 |
Marketing research an integrated approach